Facebook Adds BBC As Latest Partner For Summer Sports Push With A New Streaming App

Last week, Facebook staked out its claim as a prime destination for people looking for this summer's Olympics coverage online. Today, the BBC threw its hat into the social media ring, too -- it's putting its sports coverage into a new Timeline app. The app, which is only accessible by UK users, is in beta form (pictured here) and live already: people can currently access streams of Wimbledon. That will get ramped up in coming weeks for Olympics coverage, when it will offer some of the most comprehensive coverage yet seen on the social network -- 24 streams in all -- and marks the first time that the BBC will stream live events using Facebook. The move comes at a time when the BBC is ramping up its digital activities in long-view bid that this will need to become a much stronger part of its business as more traditional revenue streams continue to decline.

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